Coaching Corner
We are very lucky in Victoria to have so many qualified coaches across our clubs. This page is so that we can connect our coaches to our members, even if they are not necessarily from that club. If you are a level 2 coach or above and want to be featured on this page, please e-mail secretary@archeryvic.org.au or coaching@archeryvic.org.au.
AA Coaching and insurance_ Aug 2025
Name; Alec Potts
Club; Peninsula Target Archers

Background in Archery; Alec has been involved in Archery since 2008. In 2011 he set the World Record for the 18m round before narrowly missing out on qualifying for the 2012 Olympic Trials as a 15 year old. Becoming the youngest athlete at the time to be awarded a Sport Australia Hall of Fame Scholarship. He has won 10 consecutive “Best All Round” national awards from both Junior and Senior Nationals. In 2015, he became the only Australian Archer ever to win both Compound and Recurve in a National Championships.
In 2016, he shot the highest Australian international 720 score (so far) with a 685 in the qualifying round of the Shanghai World Cup, he then went on to win an Olympic Bronze Medal in the 2016 Olympics Teams Round, with the help of coach Simon Fairweather. In 2019 he was one of only a few recurve archers worldwide to shoot a perfect 300 indoor round in competition. In 2025, Alec won both Open Recurve and Open Compound at the Indoor Nationals, a feat never achieved by an Australian before.
Availability/Cost; Weekdays, Charged for either 30 or 60 minute sessions.
Contact Details; alec@elizaarchery.com
Name; Irene Norman
Club; Werribee Archery

Background in Archery;
Meet Irene – Passionate Coach and Trusted Mentor
With a deep-rooted passion for archery that began in 2003, Irene’s journey started as a supportive
mum on the sidelines. Since then, she’s worn many hats—club committee member, coach, and
competitive barebow archer—each one adding to her wealth of experience in the sport. Today,
Irene proudly holds a number of National Records in barebow divisions, but her true calling lies
in coaching.
As a Level 3 Pathways Coach and the Victorian State Coaching Co-ordinator, Irene is
dedicated to guiding athletes at every stage—from first-timers picking up a bow to elite
competitors representing at State, National, and International levels. She coaches athletes
across all bow types. Her coaching style is shaped by her own success as a high-level athlete
across multiple sports, combined with years of corporate coaching experience, allowing her to
develop athletes both mentally and physically.
Irene believes in building champions through a team approach. She tailors individual training
plans, fosters open communication with athletes (and with parents/guardians for juniors), and
holds her archers accountable for their growth.
As an accredited coach presenter and assessor with Archery Australia, Irene also shares her
expertise with fellow coaches, helping to elevate coaching standards across the state.
“Yes, it takes work to become a good archer—but it takes a team to become a great one.”
— Irene
Whether you’re just starting out or aiming for the podium, Irene would love to be part of your
archery journey.
Availability: Weekdays and weekends by arrangement
Coaching Fees: Negotiable
Contact: arrowsplus@arrowsplus.net (Attn: Irene)

Name: Jack Hudson
Age: 24
Club: Yering District Archers Inc
Background in Archery: I have been a member of Yering for approximately 16 years. I first started archery during primary school as an afterschool sport. From there I joined YDA and became involved in coaching at the age of 16. Now I coach our come-and-try sessions, corporate events, and I also run a small development group.
I have vast knowledge of compound and recurve shooting. I enjoy helping others to achieve their goals in the sport. I’m willing to take any challenge head-on. I’m also here for some fun. Archery can be an individual or team-based sport. If you are looking for a shooting partner, I’m also happy to come and play.
Availability: Monday – Friday, 9am to 5pm. Saturdays/Sundays on request
Cost: Negotiable
Contact details: jackharryhudson@outlook.com
Marcus Anear
Club: Tooborac Archers
Coaching Certificate: Level 3.
Cost: $45 per 30min
Archery has been part of my life for as long as I can remember. My father competed at the 1976 Olympics, and I picked up a bow at a young age, starting competition at 12. Since then, I’ve had the privilege of representing Victoria and Australia as both a youth and adult archer.
With over 40 years in the sport, I’ve learned from some of the world’s best coaches and built a coaching approach that helps archers get the very best out of themselves. Whether you’re just starting out or aiming for international success, I focus on the key areas that unlock performance — from tuning and technique to mindset and confidence.
Over the years, I’ve coached dozens of archers who have gone on to represent Australia on the world stage in compound, recurve, and barebow. My athletes have competed at the World Championships, the Vegas Shoot, and the Paralympics, achieving results well beyond what they first imagined possible.
I’ve also coached at two World Youth Championships, the Asia Cup, the Vegas Shoot, and within the AIS and VIS programs, as well as leading Victoria’s State Youth Championship Team.
What I specialize in:
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Equipment tuning across all bow types
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Building a strong and consistent shot process
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Overcoming target panic and mental blocks
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Biomechanics and technique optimization
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Sports psychology and peak performance strategies
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Troubleshooting performance challenges
No matter your goals, I’ll work with you to find solutions, build confidence, and help you get more from your archery.
Contact:
Email: coach@urbanarchery.com.au
Ph: 03 9303 7291

Coaching Certificate: Level 2
Cost: Negotiable

Ethan Start
Club / location: North Eastern Archers (NEA), Benalla.
Disciplines you coach: All disciplines (Recurve, Compound, Longbow and Barebow).
Availability: Most Saturdays after club events, chance weekday evenings.
Cost: Negotiable
Contact:northeasternarchers@gmail.com (Attn: Ethan)
Short Bio:
I began archery at 14 and later entered competitive shooting in 2013, debuting with a memorable “Robin Hood.” After transitioning from recurve to compound in 2017, my competitive achievements grew, highlighted by becoming the 2019 Victorian Grand Prix Target Champion.
I have competed in many formats of archery, from Target, to field, clout and 3D Archery disciplines.
Alongside competing, I am deeply involved in the sport as a Coach, Event Judge, and long‑standing club leader. I am known for supporting archers with coaching, equipment setup, and technical bow work. I continue to be part of the committee in its endeavor to progress the sport in the North East of Victoria.



Name; Malcolm Barker
Club / location; Geelong Archers
Disciplines you coach; Recurve primarily, focusing on target and field. Some barebow
Availability/Cost; I am retired so am fairly free most times, cost is negotiable.
A short bio; I started archery in 1973 as a 10yo at Oakleigh City Archers. Moved to Box Hill City Archers in 1977 and shot as a competitive archers to the mid 90s.
Represented Australia and Victoria in that time and won an Open National Field in 1987.
Since returning to the sport a few years ago, I have been lucky enough to compete as an overage competitor and maintained a high national ranking in that area.
I have focused heavily on developing my coaching skills, running the Clubs Intro Courses since 2022 and mentoring a number of developing archers.
Archery has changed in many respects in the past 50 years, and I have enjoyed updating my knowledge and applying modern techniques and principles to my coaching.


