Coaching Corner
We are very lucky in Victoria to have so many qualified coaches across our clubs. This page is so that we can connect our coaches to our members, even if they are not necessarily from that club. If you are a level 2 coach or above and want to be featured on this page, please e-mail secretary@archeryvic.org.au or coaching@archeryvic.org.au.
Name; Alec Potts
Club; Peninsula Target Archers
Background in Archery; Alec has been involved in Archery since 2008. In 2011 he set the World Record for the 18m round before narrowly missing out on qualifying for the 2012 Olympic Trials as a 15 year old. Becoming the youngest athlete at the time to be awarded a Sport Australia Hall of Fame Scholarship. He has won 10 consecutive “Best All Round” national awards from both Junior and Senior Nationals. In 2015, he became the only Australian Archer ever to win both Compound and Recurve in a National Championships.
In 2016, he shot the highest Australian international 720 score (so far) with a 685 in the qualifying round of the Shanghai World Cup, he then went on to win an Olympic Bronze Medal in the 2016 Olympics Teams Round, with the help of coach Simon Fairweather. In 2019 he was one of only a few recurve archers worldwide to shoot a perfect 300 indoor round in competition.
Availability/Cost; Weekdays, Charged for either 30 or 60 minute sessions.
Contact Details; alec@elizaarchery.com
Name; Irene Norman
Club; Werribee Archery
Background in Archery;
Meet Irene – Passionate Coach and Trusted Mentor
With a deep-rooted passion for archery that began in 2003, Irene’s journey started as a supportive
mum on the sidelines. Since then, she’s worn many hats—club committee member, coach, and
competitive barebow archer—each one adding to her wealth of experience in the sport. Today,
Irene proudly holds a number of National Records in barebow divisions, but her true calling lies
in coaching.
As a Level 3 Pathways Coach and the Victorian State Coaching Co-ordinator, Irene is
dedicated to guiding athletes at every stage—from first-timers picking up a bow to elite
competitors representing at State, National, and International levels. She coaches athletes
across all bow types. Her coaching style is shaped by her own success as a high-level athlete
across multiple sports, combined with years of corporate coaching experience, allowing her to
develop athletes both mentally and physically.
Irene believes in building champions through a team approach. She tailors individual training
plans, fosters open communication with athletes (and with parents/guardians for juniors), and
holds her archers accountable for their growth.
As an accredited coach presenter and assessor with Archery Australia, Irene also shares her
expertise with fellow coaches, helping to elevate coaching standards across the state.
“Yes, it takes work to become a good archer—but it takes a team to become a great one.”
— Irene
Whether you’re just starting out or aiming for the podium, Irene would love to be part of your
archery journey.
Availability: Weekdays and weekends by arrangement
Coaching Fees: Negotiable
Contact: arrowsplus@arrowsplus.net (Attn: Irene)
Name: Jack Hudson
Age: 24
Club: Yering District Archers Inc
Background in Archery: I have been a member of Yering for approximately 16 years. I first started archery during primary school as an afterschool sport. From there I joined YDA and became involved in coaching at the age of 16. Now I coach our come-and-try sessions, corporate events, and I also run a small development group.
I have vast knowledge of compound and recurve shooting. I enjoy helping others to achieve their goals in the sport. I’m willing to take any challenge head-on. I’m also here for some fun. Archery can be an individual or team-based sport. If you are looking for a shooting partner, I’m also happy to come and play.
Availability: Monday – Friday, 9am to 5pm. Saturdays/Sundays on request
Cost: Negotiable
Contact details: jackharryhudson@outlook.com
